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Marketing by committee is one of the fastest ways to dilute your brand, delay your execution, and destroy your creative momentum.

Re-engaging candidates not contacted in 2+ years and refreshed 6% of a staffing firm's talent database by email.

The challenge A large technology consulting firm wanted to expand into the gaming industry and build its own gaming studio. Under its corporate brand, it looked like an IT consultancy, not a studio. That made it hard to compete with established game studios for video game work, and even harder to attract game developers, who want to work somewhere that feels like a studio. The approach Kady created a sub-brand that spoke the gaming industry's language while keeping the streng

A nonprofit athletics program at a school needed to raise money to support its student athletes. It wanted a fundraiser that could bring in both individual participants and business sponsors, and that the community would want to come back to.

Staffing a 200+ person dev center in a new country When a consulting firm expanded into Mexico, we built a compliant, bilingual hiring experience, launched an employer brand campaign across social media, video and billboards, and added a referral program.

We built a Top IT staffing firm's social presence from nothing to more than 2 million followers across platforms, and piloted reputation strategies on Glassdoor and Google that lifted employee engagement and brand reputation by 14%.

The challenge A small EAM consulting and technology firm wanted to compete for public-sector work, where most contracts are won through formal RFPs. It had no proposal function at all. Every response was a scramble, and the firm had no consistent process or content to compete with larger, more established bidders. The approach Kady created the firm's proposal management department from the ground up. A capture process: put a capture process in place to track opportunities bef

Leading the go-to-market expansion of a two-sided talent marketplace into staffing services, from market analysis and new solution offerings to sales training, enablement materials, and a refreshed website and social channels.

The challenge One of the country's top IT staffing firms wanted to grow beyond simply placing IT talent and start selling IT services. Its brand, website and sales team were all built around staffing, so buyers knew it as a place to find talent, not a partner that could deliver solutions. The firm had to change how the market saw it, and how its own sellers sold. The approach Kady built the go-to-market plan for the pivot and carried it through every channel. Solution offerin

We turned a highly engaged talent community into a new product line: sponsored learning events where companies co-market to the community. The result was a new revenue stream with a $150K sales pipeline, while an average of 450 attendees per event got free learning in return.

Moved a company off a large paid Google Ads budget and onto an organic social media strategy built around community, keeping lead generation steady while saving $300K a year.

Ran the Airport Maximo User Group (AMUG) for an IBM Business Partner, growing membership 15% with targeted programming, a member newsletter and in-person meetups at IBM Pulse and the ACI conference.

We audited proposal software, implemented Responsive (formerly RFPIO) and built a content library of more than 1,000 Q&A pairs, automating 130 RFPs a year and cutting response time by 40% and raising the win rate on non-client bids by 15%.

$12K grant funds life-saving equipment for a volunteer rescue crew We wrote the winning grant that helped an all-volunteer emergency crew equip its ambulance with a ZOLL AutoPulse, an automated CPR device that keeps high-quality chest compressions going from the scene to the hospital.

The challenge One of the top IT staffing firms in the country needed more applications flowing into its ATS. Its talent network ran on a bolt-on, out-of-the-box solution that didn't integrate well with Bullhorn, so candidate data came in incomplete and recruiters couldn't easily market to the people who had already raised their hand. The firm was paying to attract talent it couldn't fully use or re-market to. The approach Kady started by sourcing and evaluating talent network

Three middle-school emails made me uncomfortable, so I volunteered to be the room mom.

Plenty of AI-powered solutions are designed to save you time, make your efforts more efficient, and even help you level up your marketing game.

RFPs influenced an average of 37% of company revenue last year

Explore the top five marketing challenges SMBs face and practical solutions to help your business thrive.

Six bite-sized steps you can take to build your social media presence and grow your business on a budget.