B2B Tech & SaaS

Turn a crowded category into your category

Your buyers can find ten tools that look like yours in a single search, and most of them claim the same features. Deals stall in long evaluations with a buying committee that each wants a different answer, while leadership asks marketing to prove exactly how much pipeline it created.

Entandem builds the positioning, launch plans and demand programs that help B2B tech companies stand apart and move buyers from trial or demo to signed contract.

Services

Our services help B2B tech companies grow pipeline, hire the people who build and sell the product, and put marketing foundations in place before growth outpaces them. Each one is built for long sales cycles, crowded categories and teams that need to show results fast.

Win more business

Positioning and competitive differentiation built from win-loss insight
Product launches and account-based campaigns aimed at your best-fit accounts
Partner and ecosystem marketing that turns integrations into sourced pipeline

Attract more talent

Employer brand that helps you compete with bigger names for engineering, product and sales talent
Recruitment content that shows your culture, mission and growth path
Hiring campaigns timed to funding rounds, new markets and growth stages

Build and scale

Go-to-market plans and an operating rhythm your team can repeat for every launch
Sales and marketing alignment, lead definitions and attribution both teams trust
A content engine built for search, AI answers and buyer research

See how tech companies sharpened their story and grew pipeline.

The Zombie Campaign, bringing dormant talent records back to life

Re-engaging candidates not contacted in 2+ years and refreshed 6% of a staffing firm's talent database by email.

Launching a gaming studio sub-brand to compete with real game studios

The challenge A large technology consulting firm wanted to expand into the gaming industry and build its own gaming studio. Under its corporate brand, it looked like an IT consultancy, not a studio. That made it hard to compete with established game studios for video game work, and even harder to attract game developers, who want to work somewhere that feels like a studio. The approach Kady created a sub-brand that spoke the gaming industry's language while keeping the streng

Building the hiring engine behind a consulting firm's expansion into Mexico

Staffing a 200+ person dev center in a new country When a consulting firm expanded into Mexico, we built a compliant, bilingual hiring experience, launched an employer brand campaign across social media, video and billboards, and added a referral program.