About

Our mission is to help professional services firms grow. We build the marketing and sales enablement foundations, and the tools, that help staffing, B2B tech, consulting, and AEC teams win more business.

Who We Are

Entandem specializes in professional services: staffing and workforce solutions, B2B tech and consulting firms, and architecture, engineering, and construction (AEC) firms. We build the marketing and sales enablement that turn expertise into real growth.

We’re a boutique consultancy built for lean teams. That means senior expertise in marketing, proposals, and business development, without the overhead of a big agency or a full in-house department.

Every firm is at a different stage, so we don’t use templates. Whether you’re building marketing from scratch or scaling what’s working, we step in as a strategic leader, a hands-on partner, or both, and work alongside your people as an extension of your team.

Because when marketing and sales work in tandem, everybody wins.

Meet Our Founder

Kady MacArthur

I’ve spent 20 years marketing professional services firms across staffing and workforce solutions, B2B tech, consulting, and construction. Most recently, this includes senior leadership roles at one of the top IT staffing firms in the U.S. and leading marketing and growth for a leading talent marketplace.

I’ve written the RFPs, built the sales tools, and run enterprise marketing on teams of 1 to 31 and everything in between, so I know what it takes to compete when resources are tight.

Early in my career, I managed a proposal inbox so overloaded that the team called it “the dumpster.” Turning hundreds of one-off sales requests into a reusable content and enablement strategy taught me what still drives my work today: when marketing and sales work in tandem, everyone wins.

I started Entandem to bring that experience to professional services firms that need senior strategy and work without the overhead of a full department.

I’m based in Richmond, Virginia, and probably juggling a school pickup or sporting event for one of my four boys while answering your email.

See For Yourself

Schedule a free discovery call to see how Entandem can support your business goals today.

Why Entandem?

Built for professional services

Staffing firms, B2B tech companies, consultancies, and AEC firms all sell something buyers can’t see until after they sign: expertise, people, and results. That means long sales cycles, buying committees, RFPs, and a big need for proof. That’s all we do, so you never pay for a learning curve.

Senior expertise, without the overhead

You work directly with someone who has 20 years of professional services marketing, proposal, and business development experience, not a junior account team. We’re built specifically for lean teams that need both strategy and hands-on help.

Marketing and sales, in tandem

Most firms run marketing and sales as separate lanes, and it shows. We connect them: marketing that equips sellers to win deals, with everyone working from the same playbook.

From strategy to execution

We don’t hand you a plan and walk away. We build the materials, train your team, refine the process, and stay with you until it works.