Building a 2M+ social following and a stronger employer brand from zero

The challenge

One of the country's top IT staffing firms had no social media presence at all. Social media sites were even blocked on the company's internal network, so employees couldn't access them at work. For a business that competes for both clients and tech talent, that was a huge gap. Candidates and buyers were checking social channels, Glassdoor and Google reviews before they engaged, and the firm wasn't shaping what they found.

The approach

Kady treated social media and online reputation as one connected strategy, with a $50K annual ad budget to start building an audience.

• Audience research by segment: analyzed how each target audience behaved online to decide which platforms, content and messages would reach them

• Creative media and PR strategy: planned and managed campaigns that gave the brand a consistent voice across channels

• Disciplined budget management: allocated the ad budget by segment and platform, then shifted spend toward what performed

• Ongoing performance analytics: tracked results continuously and adjusted creative, targeting and timing

• Reputation pilots on Glassdoor and Google: tested strategies to encourage and respond to employee and client reviews, so the firm's public reputation matched the experience of working there

The results

• 2M+ social media followers across multiple platforms, built from zero in under two years

• 14% improvement in employee engagement and brand reputation

• All on a $50K annual ad budget

Why it matters for staffing firms

In staffing, your reputation does recruiting and selling for you before anyone picks up the phone. A strong social presence and well-managed reviews make your firm the one candidates trust and clients remember.

Want your brand working as hard as your recruiters? Let's talk.