Build and Scale

Fractional CMO / VP

Senior marketing leadership without the full-time headcount

• Marketing strategy and annual planning

• Budget ownership and channel mix

• Vendor and agency management

• Team leadership and coaching

• Board and executive reporting

Sales and Marketing Alignment

End the "leads aren't real" argument for good.

• Shared qualified lead definition workshop

• Lead scoring criteria

• Handoff and follow-up process

• Win/loss feedback loops

• Shared dashboards both teams trust

Brand and Positioning

Because "trusted workforce partner" doesn't set you apart

• Competitive landscape review

• Ideal client profile by vertical

• Positioning and messaging framework

• Value proposition and proof points

• Website and sales material messaging refresh

Marketing Audit and Channel Strategy

Find what’s working, what’s wasting budget, and where to show up next

• Full marketing audit: channels, spend, content, and results

• Channel mix strategy across paid, organic, social, email, and events

• Budget reallocation based on cost per lead and ROI

• Online reputation review: Google, review sites, and search presence

• KPI dashboard and reporting setup

Go-to-Market Strategy 

Launch it right and sell it from day one

• Target buyer definition

• Positioning and messaging

• Pricing and packaging guidance

• Launch plan and timeline

• Sales tools and enablement for the new offer

Martech, CRM, and Automation

Your ATS, CRM, and email tools should work together, not against each other

• Tech stack assessment

• CRM and ATS integration planning

• Email and nurture automation

• Reporting and attribution setup

• AI tools that save your team real time

Department Design and Hiring

When you’re ready to own it, we’ll help you build it right

• Org design and role definitions

• Job descriptions and interview plans

• Candidate evaluation support

• 90-day onboarding plans for new hires