Expanding a two-sided talent marketplace into staffing services

The challenge

The company ran a two-sided talent marketplace that connected employers with professionals and candidates with jobs. It already had the talent, the employer relationships, and the matching expertise, but it was only selling access to a platform. The question was whether it could turn those strengths into a staffing services business.

The approach

Kady started with the market, then built everything needed to sell the new offering.

• Market analysis: confirmed that the staffing services industry was growing and that the company had what it needed to deliver staffing services well

• New solution offerings: created staffing solutions that expanded what the company could offer employers

• Test and refine: tested the offerings in the market, gathered feedback and refined them before scaling

• Updated go-to-market strategy: rebuilt the GTM plan around the new services, including target buyers, messaging and sales motion

• Sales training and enablement: trained the entire sales team on the new offerings and created every sales enablement document they needed

• Website and social media updates: updated the website and social channels to present the company as a staffing partner, not only a marketplace

The results

• A new staffing services line built on the company's existing talent network and employer relationships

• Market-tested offerings refined with real buyer feedback before full rollout

• A fully trained sales team with a complete enablement toolkit

• An updated brand presence across the website and social channels

• 36 net new clients won

• 14 former clients revived

• 10 existing accounts expanded

• Overall deal value up by as much as 8%

Why it matters for staffing and talent companies

Talent platforms already have the hardest part of staffing: the people and the employer relationships. Adding services can open a new revenue stream, but only if the offerings are tested, the message is clear and the sales team is ready to sell them.

Ready to turn your talent network into a services business? Let's build the go-to-market plan.