Fractional CMO

Leading the go-to-market expansion of a two-sided talent marketplace into staffing services, from market analysis and new solution offerings to sales training, enablement materials, and a refreshed website and social channels.

The challenge One of the country's top IT staffing firms wanted to grow beyond simply placing IT talent and start selling IT services. Its brand, website and sales team were all built around staffing, so buyers knew it as a place to find talent, not a partner that could deliver solutions. The firm had to change how the market saw it, and how its own sellers sold. The approach Kady built the go-to-market plan for the pivot and carried it through every channel. Solution offerin

We turned a highly engaged talent community into a new product line: sponsored learning events where companies co-market to the community. The result was a new revenue stream with a $150K sales pipeline, while an average of 450 attendees per event got free learning in return.

Moved a company off a large paid Google Ads budget and onto an organic social media strategy built around community, keeping lead generation steady while saving $300K a year.

Three middle-school emails made me uncomfortable, so I volunteered to be the room mom.

Marketing by committee is one of the fastest ways to dilute your brand, delay your execution, and destroy your creative momentum.

Plenty of AI-powered solutions are designed to save you time, make your efforts more efficient, and even help you level up your marketing game.

RFPs influenced an average of 37% of company revenue last year

Explore the top five marketing challenges SMBs face and practical solutions to help your business thrive.

Six bite-sized steps you can take to build your social media presence and grow your business on a budget.

In this guide, we’ll walk you through the essential building blocks for creating a marketing department that drives growth, aligns with your