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Marketing Solutions
Nonprofit
Case studies and marketing ideas for nonprofits on growing awareness, donors and partnerships through storytelling and smart campaigns.
The Zombie Campaign, bringing dormant talent records back to life
Re-engaging candidates not contacted in 2+ years and refreshed 6% of a staffing firm's talent database by email.

Kady MacArthur
12 hours ago1 min read
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$28K raised with a sold-out charity golf tournament
A nonprofit athletics program at a school needed to raise money to support its student athletes. It wanted a fundraiser that could bring in both individual participants and business sponsors, and that the community would want to come back to.

Kady MacArthur
13 hours ago1 min read
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Cutting $300K in annual ad spend to zero in less than a year without losing a single lead
Moved a company off a large paid Google Ads budget and onto an organic social media strategy built around community, keeping lead generation steady while saving $300K a year.

Kady MacArthur
15 hours ago1 min read
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Winning a $12K grant to put life-saving CPR technology on an ambulance
$12K grant funds life-saving equipment for a volunteer rescue crew We wrote the winning grant that helped an all-volunteer emergency crew equip its ambulance with a ZOLL AutoPulse, an automated CPR device that keeps high-quality chest compressions going from the scene to the hospital.

Kady MacArthur
15 hours ago2 min read
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Rebuilding a talent network that delivered 10M+ applications that year
The challenge One of the top IT staffing firms in the country needed more applications flowing into its ATS. Its talent network ran on a bolt-on, out-of-the-box solution that didn't integrate well with Bullhorn, so candidate data came in incomplete and recruiters couldn't easily market to the people who had already raised their hand. The firm was paying to attract talent it couldn't fully use or re-market to. The approach Kady started by sourcing and evaluating talent network

Kady MacArthur
15 hours ago1 min read
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