Marketing

Re-engaging candidates not contacted in 2+ years and refreshed 6% of a staffing firm's talent database by email.

The challenge A large technology consulting firm wanted to expand into the gaming industry and build its own gaming studio. Under its corporate brand, it looked like an IT consultancy, not a studio. That made it hard to compete with established game studios for video game work, and even harder to attract game developers, who want to work somewhere that feels like a studio. The approach Kady created a sub-brand that spoke the gaming industry's language while keeping the streng

A nonprofit athletics program at a school needed to raise money to support its student athletes. It wanted a fundraiser that could bring in both individual participants and business sponsors, and that the community would want to come back to.

Staffing a 200+ person dev center in a new country When a consulting firm expanded into Mexico, we built a compliant, bilingual hiring experience, launched an employer brand campaign across social media, video and billboards, and added a referral program.

We built a Top IT staffing firm's social presence from nothing to more than 2 million followers across platforms, and piloted reputation strategies on Glassdoor and Google that lifted employee engagement and brand reputation by 14%.

Leading the go-to-market expansion of a two-sided talent marketplace into staffing services, from market analysis and new solution offerings to sales training, enablement materials, and a refreshed website and social channels.

The challenge One of the country's top IT staffing firms wanted to grow beyond simply placing IT talent and start selling IT services. Its brand, website and sales team were all built around staffing, so buyers knew it as a place to find talent, not a partner that could deliver solutions. The firm had to change how the market saw it, and how its own sellers sold. The approach Kady built the go-to-market plan for the pivot and carried it through every channel. Solution offerin

We turned a highly engaged talent community into a new product line: sponsored learning events where companies co-market to the community. The result was a new revenue stream with a $150K sales pipeline, while an average of 450 attendees per event got free learning in return.

Moved a company off a large paid Google Ads budget and onto an organic social media strategy built around community, keeping lead generation steady while saving $300K a year.

Ran the Airport Maximo User Group (AMUG) for an IBM Business Partner, growing membership 15% with targeted programming, a member newsletter and in-person meetups at IBM Pulse and the ACI conference.

The challenge One of the top IT staffing firms in the country needed more applications flowing into its ATS. Its talent network ran on a bolt-on, out-of-the-box solution that didn't integrate well with Bullhorn, so candidate data came in incomplete and recruiters couldn't easily market to the people who had already raised their hand. The firm was paying to attract talent it couldn't fully use or re-market to. The approach Kady started by sourcing and evaluating talent network

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